In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application.
Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?
These 6 elements – simple, unexpected, concrete, credible, emotional, and story – are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your application.
Made to Stick, by Chip and Dan Heath
Episode length: 16:59