6 Ways to Make Your MBA Application Stick

In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application.

Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy.┬áImagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?

These 6 elements – simple, unexpected, concrete, credible, emotional, and story – are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your application.

Show Notes:

Made to Stick, by Chip and Dan Heath

Episode length: 16:59

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